Who’ll dominate the fight of vehicle-application innovation?… Google, Apple or Microsoft?
Lately, we view the fight poor connected cars between Apple, Google and Microsoft, which ignited using the launch of Apple’s CarPlay and Google’s Android-based Open Automotive Alliance. Using these options in hands, vehicle manufacturers are behind their particular technology banners, with every one pledging fidelity to one or two. Having a view to visit “over-the top”, Apple and Google have found methods to efficiently connect cars with apps through its On-Board Diagnostics (OBD-II) port. For more than ten years, the OBD-II port continues to be mandatory in cars, that provides application developers for connecting directly with cars without waiting for for formal approval from Ford, Fiat varieties. Presently, you will find about 200 apps within the Google Play store which use OBD-II. However, OBD-II integration doesn’t allow apps to really control the vehicle, but, yes developers could get sufficient access and much more development freedom, what are primary ingredients for strengthening innovation.
The Way Forward For Application-Enabled Cars
For developers, after recognizing the greatest and addressable vehicle application market, integrating apps with vehicle may be the greatest and finest target, to date. However, the vehicle application world is damaged. We are able to say, it’s damaged similar to mobile application market is at 2008. Today, for developers it isn’t a cheerful target, that they’ll easily salivate over. This Year, there have been 84 million new vehicles manufactured, a little part of they were “app-enabled” models. Based on ABI Research, this year, there have been less than 8 million OEM-installed connected vehicle telematics systems.
It’s usually observed that pushing technology and applications for automakers is definitely likely to be slow. But, as stated, there’s always a hope. By leveraging exactly the same strategies that produced the smartphone revolution, vehicle apps may be around the edge of major innovation.