From time to time I’m requested why there’s an in-house design team and not simply be considered a marketing-only firm. The primary reason is the fact that good design develops credibility and our clients generally don’t have in-house designers. (Even individuals bigger interior designer firms that have internal designers, usually still assist with their company’s website.)
Allow me to let you know that good design develops credibility. People judge a magazine by its cover along with a company by their brand image, particularly, by the website. When you are inside a store for any product you’re unfamiliar with, you gauge the need for the cost by the style of the package. When purchasing online, whether someone good or perhaps a professional service, you most likely take a look at 5-12 websites and eliminate the ugly websites within 5 seconds. Your prospective purchasers do that too. If you feel it normally won’t, I’d reckon that you do not get business out of your company’s website.
RCC_BeforeAfterNo, interior designer companies don’t “sell” a multi-billion dollar building online like Amazon . com, but prospects do narrow your search companies based online. Prospects take a look at 8-15 companies websites and call 5-8 of these. After that, they most likely ask 3-5 for RFPs as well as for conferences, then narrow it lower to two-3 for interviews and discussions. Without a good web site, you have no idea what you’re passing up on.
For small companies and subcontractors, our online marketing strategy starts with a decent card, strong website, as well as an email e-newsletter. By doing this whenever a contractor meets someone in a networking event like AGC or CFMA, business card printing are exchanged (initial step in building credibility). When that potential buyer will get back to work, he/she looks in the website and comes to a decision to carry on the connection or otherwise. For those who have an inadequate card and poor website – that relationship never will get off the floor.
I inquire, does your site build credibility for the construction company? Otherwise, you realize who to